As China approaches 2025, its ad tech landscape is transforming, driven by the rapid adoption of generative AI and the commercialization of e-commerce. This growth brings challenges, particularly in measuring ad effectiveness and navigating stringent data transfer regulations. Understanding Chinese AdTech requires unpacking the complex interplay of mobile-centric consumer behavior, platform monopolies, and evolving data regulations. This shift towards operational quality emphasizes compliance as a crucial factor for success in this enormous market.
The advertising expenditure structure showcases an extreme concentration on online platforms, leaving traditional media in the dust. Major players such as ByteDance and Tencent dominate the market, leveraging short videos and AI-driven ad optimization. All while being challenged by new entrants like PDD Holdings, which is transforming its e-commerce platform into a retail media powerhouse. However, measuring ad performance and addressing the intricate regulatory environment remain significant hurdles for these companies, as new rules mandate transparency in algorithmic targeting.
👉 Pročitaj original: CIO Magazine
