MBRF operates in 117 countries, producing 5 million tons of food annually while adhering to international regulations and ESG aspects that significantly influence demand planning. With challenges in supply chain management, MBRF adopted SAP Integrated Business Planning (IBP) to improve operational capabilities and forecast accuracy through AI. The transition to SAP IBP allows MBRF to streamline inventory management and logistics with centralized access to critical data.
Using AI-driven statistical models, MBRF has achieved a 33% faster planning process, emphasizing the integration of demand forecasting and inventory control. The system also enables rapid responses to demand fluctuations, thus enhancing operational efficiency. Additionally, MBRF has embraced advanced technologies, including SAP Business AI for analytics, improving supply chain visibility and collaboration. MBRF’s successful implementation led to winning the SAP Innovation Award 2025 in the Cloud ERP Champion category, highlighting its commitment to AI-based, efficient supply chain practices.
👉 Pročitaj original: CIO Magazine
