The Tile Shop, a specialty retailer in home improvement, has undergone significant technological transformation under CIO Christopher Davis since 2020. The company prioritized cloud migration to support faster delivery of customer-facing tools, modernizing nearly all systems including ERP and point-of-sale to be cloud-based. This shift enables greater responsiveness amid supply chain challenges and evolving consumer behaviors in the home improvement sector.
AI technology is being integrated selectively, focusing on business impact such as creating product listings for niche customer searches and enhancing sales associates’ ability to visualize home design outcomes. CIO Davis stresses the importance of purposeful AI use and data foundation before adoption. The company also upgraded its website to meet high-speed expectations for customer interactions.
Facing industry disruption, including e-commerce growth and labor scarcity, The Tile Shop aims to remain competitive by enabling better supply chain visibility and efficient processes. The approach balances technology deployment with strong internal relationships and culture fit to build resilient, agile teams. This digital and AI strategy positions The Tile Shop to adapt quickly to changing market demands while prioritizing customer experience.
👉 Pročitaj original: CIO Magazine
