Digital transformation in Consumer Packaged Goods (CPG) is often undermined by deteriorating data and scattered knowledge rather than by technological failures. Reports indicate a staggering 70% of digital transformations do not meet their objectives. Essential risks include inadequate historical data, fragmented departmental standards, and institutional knowledge loss, significantly impacting innovation and rendering transformation efforts ineffective.
For instance, one company faced launch delays due to lost stability data when key personnel retired, illustrating how knowledge loss can stall progress. Another case highlighted how unharmonized data within silos led to discrepancies in financial forecasting across departments. Transformational success requires establishing standard protocols, centralizing data management, and systematically capturing institutional knowledge to create a sustainable infrastructure for change.
The article suggests immediate actions: building a robust historical data repository, defining unified data standards, creating a centralized source of truth, and retaining critical knowledge through structured practices. Ultimately, the emphasis is on the necessity of integrating data-driven decision-making with existing processes, as relying solely on human intuition poses substantial risks.
👉 Pročitaj original: CIO Magazine
