Omnichannel demand-side platforms (DSPs) are evolving into versatile omnichannel advertising platforms, significantly enhancing advertisers’ abilities to effectively reach their target audiences. These platforms not only focus on digital channels but also encompass offline media, providing a holistic approach to advertising. The latest advancements include deploying AI agents, audience creation, and automating the production and testing of creative content.
As advertisers strive for a more integrated approach, these omnichannel platforms allow for comprehensive media planning and execution. By leveraging advanced technologies, they enable precise measurement and optimization of campaigns across various online and offline channels. This evolution reflects a critical shift in how advertising strategies are developed, pushing beyond traditional limitations and adapting to the increasing demand for seamless and engaging consumer experiences.
👉 Pročitaj original: Forrester
