The article presents insights from a series of interviews with executives to explore the advancements in generative AI technology for visual content. Generative AI refers to sophisticated AI systems capable of generating, modifying, or enhancing various forms of visual media including images, videos, and 3D motion graphics. As one of Forrester’s top emerging technologies for 2025, the implications of genAI for diverse industries are poised to transform the way content is created and experienced.
By analyzing executive perspectives, the article sheds light on the potential applications and challenges of integrating genAI into existing workflows. The evolving capabilities of these technologies suggest a future where visual content can be produced more efficiently, possibly leading to new creative avenues. However, the reliance on AI raises critical questions about originality, authorship, and the ethical considerations surrounding content creation in an increasingly automated landscape.
👉 Pročitaj original: Forrester
