The article discusses how organizations frequently miss the broader opportunities that AI presents due to a fragmented perspective. Companies often implement AI pilots within silos, which narrows their insights and restricts potential benefits. For instance, a healthcare provider was unable to connect marketing metrics with patient registration, resulting in lost opportunities to enhance service effectiveness. By merely evaluating AI through traditional efficiency metrics, firms fail to recognize its transformative potential that could lead to new markets or service models. To truly harness AI’s capabilities, organizations need to integrate strategic planning with technology, ensuring that AI projects align with overarching business goals.
Effective strategies to tackle the ‘elephant problem’ include building cross-functional teams, evaluating AI with a broader strategic lens, and aligning AI initiatives with strategic priorities. For example, Capital One successfully organized teams around customer journeys, fostering a holistic view of customer experience. Moreover, aligning AI projects with clear goals ensures that the initiatives not only automate tasks but also contribute significantly to competitive advantages by rethinking how work is organized.
👉 Pročitaj original: CIO Magazine
