SMBs often face confusion and chaos in their IT strategies, relying heavily on improvisation rather than defined approaches. Many SMB owners are unfamiliar with IT governance concepts, leading to difficulties in managing technology effectively. They admit to spending significant resources on technology without a clear direction, placing them at risk of wasting investments. As SMBs plan to invest heavily in IT, they prioritize automation solutions but struggle to integrate new systems with outdated ones.
AI presents an opportunity for SMBs to improve efficiency and gain insights, with a growing number already leveraging it for marketing and communication. However, they face challenges integrating AI effectively, as it requires a solid framework to manage data and processes. Compliance and governance remain critical points of concern as SMBs navigate the complexities that come with AI technology, disproportionately rising risks if not properly controlled.
To maximize the benefits of technology, SMBs need to develop clear digital adoption strategies that account for their unique circumstances. There is no one-size-fits-all solution, and understanding their current phase can help leaders make informed decisions. Vendors and advisors should shift focus from selling tools to helping SMBs establish a coherent roadmap for sustainable digital growth.
👉 Pročitaj original: CIO Magazine
