Despite the popularity of personalization, many consumers do not feel positively toward personalized interactions. This indicates a gap between what organizations offer and what consumers desire. To bridge this gap, businesses must first enhance their understanding of consumer expectations regarding personalization.
Additionally, organizations should outline a clear vision that guides their personalization efforts and formulate an effective strategy that includes auditing their current data. Coordinating the right technology suitable for delivering personalized experiences and establishing a reliable measurement plan to gauge success are crucial. These steps can create meaningful moments that resonate with audiences and ultimately lead to better engagement and loyalty.
👉 Pročitaj original: Forrester
