Source: Forrester
At Adobe MAX 2025, the focus was on transforming creativity by allowing greater participation from all employees, not just those in creative roles. This evolution is crucial because, traditionally, many marketers lacked the necessary tools, time, or skills to contribute effectively to idea and content development.
Adobe’s latest innovations are designed to address these challenges by empowering users to engage with creative processes actively. By fostering an environment where creativity can flourish across various teams, Adobe aims to democratize the creative process and encourage collaboration among diverse groups within organizations.
👉 Pročitaj original: Forrester
