SEO Spam: Hidden Links

Source: Kaspersky Securelist

Hidden links are often used in black hat SEO practices to manipulate search engine rankings. Attackers embed these links within website code, making them invisible to users while still detectable by search engine algorithms. This manipulation can lead to serious repercussions for legitimate website owners, including traffic drops and penalties from search engines for hosting low-quality or inappropriate content.

Detecting hidden link blocks involves examining the website’s source code, searching for specific CSS parameters that indicate concealment, and using developer tools to analyze elements in the Document Object Model (DOM). Additionally, employing reputable SEO tools can help identify and report suspicious links. Website owners are encouraged to ensure their platforms are protected from such practices by maintaining software updates, securing administrative access, and avoiding unlicensed templates that may harbor vulnerabilities.

👉 Pročitaj original: Kaspersky Securelist