By 2026, marketing leaders will face the dual-edged sword of AI advancements while navigating various challenges. Forrester highlights that while AI’s capacity for fostering innovation in marketing is set to rise, several obstacles remain. Privacy concerns are a primary issue, as safeguarding consumer data becomes increasingly critical amidst evolving regulatory landscapes.
Additionally, the complexity of implementing AI effectively in marketing strategies will present hurdles. Marketing technology stacks may continue to fragment, complicating integration efforts and slowing down AI adoption. Therefore, while the potential benefits of AI in marketing are achievable, significant barriers will need to be addressed for successful implementation and widespread acceptance among marketing teams.
👉 Pročitaj original: Forrester
