Source: Forrester
The consumer predictions for 2026 highlight a turbulent landscape shaped by various factors including tariffs, geopolitical unrest, and the implications of AI. While the world may not be hopeless, the challenges that consumers face are significant, prompting a rethink of connections formed in unexpected places.
As economic growth faces threats from several angles, companies must navigate a complex landscape where consumers seek meaningful connections amid uncertainty. The intertwining of these factors suggests that businesses need to adapt their strategies to foster connections that resonate with consumers’ evolving needs and concerns in a rapidly changing world.
👉 Pročitaj original: Forrester
