Source: Forrester
The role of B2C CMOs is set to become even more demanding in the upcoming year due to increased volatility in the market. They will need to demonstrate adaptability and precision to navigate the uncertainties that lie ahead. Success will depend on their ability to embrace change while implementing effective strategies to remain relevant.
As CMOs confront these challenges, they must be prepared to make swift adjustments in their marketing approaches. The coming year could test their resilience and strategic thinking as they strive to connect with consumers amidst rapid shifts in market dynamics. By focusing on agility and accuracy, CMOs can position themselves to thrive in this unpredictable environment.
👉 Pročitaj original: Forrester
