As industries prioritize customer experience, the complexity of technology stacks often hinders effective CX delivery. Optimization of networks and integration of systems is necessary to provide personalized interactions, as noted by experts at Tata Communications.
AI plays a vital role in enhancing CX by automating marketing processes and orchestrating interactions across multiple channels. This orchestrated approach allows for the delivery of tailored content and personalized offers, maximizing conversion potential and improving overall customer satisfaction. Companies like Bajaj Auto Credit have successfully leveraged cloud technologies to unify services and enhance their customer interactions, resulting in significant growth.
👉 Pročitaj original: CIO Magazine
