OpenAI has introduced Sora, a new AI-powered app that generates short, TikTok-style videos featuring hyperrealistic avatars called ‘cameos’ which mimic user appearance and voice. Users can insert other peoples’ cameos into videos based on permission settings, creating unique, AI-created content. The app’s rapid rise to the top of the Apple US App Store demonstrates strong initial user interest.
However, Sora’s popularity raises concerns about its long-term sustainability and costs, as the AI-generated content requires substantial computing resources potentially impacting OpenAI’s financial equilibrium. Additionally, legal questions loom large, particularly regarding the unauthorized use of copyrighted material embedded in AI videos, which may provoke lawsuits challenging OpenAI’s content practices.
The app exemplifies broader risks and implications of AI-generated media on digital content ecosystems, including challenges to traditional creators, copyright law, and content moderation policies. How Sora evolves will influence future AI content platforms and regulatory approaches in this emerging space.
👉 Pročitaj original: MIT Technology Review – AI
