OpenAI is taking significant steps to integrate purchasing capabilities into ChatGPT, enabling users to buy products directly from within the chat interface. This initiative aims to streamline the buying process, with initial partnerships with US Etsy sellers and plans for further integrations with major Shopify merchants. However, research from Bain & Co indicates that while AI shopping prompts have increased, the actual number of users remains relatively small, suggesting that widespread adoption may take time.
Experts are cautious about the immediacy of this technology’s adoption, with Forrester’s Sucharita Kodali noting that many retailers may hesitate to embrace it until they observe successful implementations by others. Concerns about revenue sharing and data management between OpenAI and merchants also loom large, potentially acting as a barrier to entry for many businesses. Additionally, the competitive landscape indicates that other AI platforms already possess transaction capabilities, which might complicate OpenAI’s entry into this market.
The proposed transaction process via ChatGPT is intended to be straightforward, transmitting order details to the merchant’s backend system for processing. However, analysts warn that the technical integration required might present significant challenges for retailers, particularly concerning real-time data exchange and system compatibility. These hurdles make the pathway to seamless adoption of OpenAI’s shopping features uncertain, leaving the ultimate success of this initiative contingent on retailer response and technical execution.
👉 Pročitaj original: CIO Magazine
