Nestlé integrates AI across its business sectors, enhancing efficiency in anticipating demand patterns and optimizing production. By predicting container arrival times and improving demand planning, the company utilizes machine learning to advance product development. However, the focus remains on employing AI responsibly, ensuring it supports sustainability and does not compromise the core values of craftsmanship. The speed of AI technology can enhance creativity, but Nestlé emphasizes the need for human oversight in creative processes to avoid biases and ensure cultural relevance. Decision-makers in IT and technology are now seen as growth drivers who must adopt AI as a fundamental competency instead of just a complementary tool. As Nestlé navigates this new landscape, the successful integration of AI will depend on talent acquisition, governance, and fostering experimentation that aligns with the brand’s purpose.
👉 Pročitaj original: CIO Magazine
