The AI kiosk installed in a Mom’s Touch store in Tokyo’s Harajuku area analyzes customers’ faces, skin tones, and body types to recommend the best K-fashion styles or K-beauty makeup. This tailored experience attracts attention and includes a simulation feature allowing users to virtually try styles of popular K-POP stars.
Customers can explore styles and take photos while waiting, and the system is designed to connect the experiences directly to product purchases in real-time. The integration of social media sharing aims to enhance viral marketing. My Style anticipates a sales increase of 15-20% during the first month of kiosk operation, with goals to achieve over 60% experience rates and more than 30% conversion rates after interactions.
My Style is also expanding its AI experience kiosks in locations beyond Japan, including a Korean Wave experience center in Dubai, demonstrating versatility in promoting K-beauty and K-fashion globally. The kiosk solution includes customized UI and multilingual support, ensuring optimal marketing strategies for various brands in high-demand markets such as Japan, Vietnam, the U.S., and Europe.
👉 Pročitaj original: CIO Magazine
