AWS RTB Fabric provides a dedicated network environment for real-time bidding advertising that simplifies connectivity and reduces operational complexity. The service helps AdTech companies process millions of bid requests per second with predictable latency and cost through optimized routing and a transaction-based pricing model. With built-in modules for traffic management, users can maintain high performance and reliability without added latency.
This service enhances programmatic advertising operations by automating the creation of secure endpoints for easy partner integration. Users can set up requester and responder gateways for bid requests and responses, facilitating efficient communication paths. AWS RTB Fabric is designed to adapt to changing industry needs, offering capabilities for advanced application integration and AI-driven optimizations in bidding workflows.
👉 Pročitaj original: AWS Blog
