How companies rethink online AI tools

Source: CIO Magazine

Corporate tests of online AI services initially yielded disappointing results, contributing to Gartner’s classification of generative AI in the “phase of disillusionment.” While only 8% of organizations perceived advanced tools as justifying their use, nearly 85% now recognize their value. This change stems from companies realizing that simple queries do not leverage AI’s capabilities effectively. The focus has shifted towards integrating AI with business intelligence tools, which has shown tangible benefits through better data analysis and identification of overlooked patterns.

Furthermore, companies employing more interactive AI tools, such as Google’s Gemini Deep Research, report greater satisfaction due to their able to provide in-depth reports and comprehensive insights. The incorporation of audio output features has also generated enthusiasm among users, particularly in training and sales contexts. However, challenges regarding copyright and the legal implications of AI-generated content remain a concern for many. While less than 10% of firms discarded results due to errors, the majority attributed issues to poorly structured prompts rather than analytical failures, indicating a notable improvement in overall efficacy.

👉 Pročitaj original: CIO Magazine