Health insurers are increasingly highlighting their not-for-profit status as a way to differentiate themselves in a competitive market. This messaging is intended to convey trust, community focus, and a commitment to mission-driven care. However, there is ongoing uncertainty about whether this approach effectively resonates with consumers and leads to improved business results.
To explore this issue further, Forrester utilized their ConsumerVoices Market Research Online Community. By gathering insights from actual consumers, they aim to assess the impact of not-for-profit messaging on consumer perceptions and behaviors. The findings could potentially provide health insurers with valuable guidance on how to better connect with their target audience and enhance their overall brand strategy.
👉 Pročitaj original: Forrester
