Global retail media spending is forecasted to nearly double over five years, reflecting the increasing importance of retail media as a marketing channel. The growth from $184 billion in 2025 to $312 billion by 2030 indicates strong demand for retail media solutions that deliver high-margin revenue streams. Precision targeting is a key factor driving this expansion, allowing advertisers to reach customers more effectively with tailored messages.
The full-funnel opportunities provided by retail media enable marketers to influence consumers at all stages of the purchase journey, enhancing conversion rates and return on investment. However, this rapid growth may present risks such as intensified competition among retail media providers and challenges in maintaining consumer trust amid data usage concerns. The evolving retail media landscape will require companies to balance innovation with privacy considerations to succeed.
Overall, the forecast highlights a substantial shift towards retail media in global marketing strategies, emphasizing the need for businesses to adapt to emerging trends and capitalize on new revenue opportunities while addressing potential risks.
👉 Pročitaj original: Forrester
