In a recent podcast, Vishal Gupta explained Reddit’s approach to using AI, particularly in developing sophisticated recommender systems that enhance user engagement and ad relevance. He highlighted the evolution of these systems from collaborative filtering to deep learning and large language models, which provide personalized recommendations. Vishal also discussed the importance of balance, specifically in managing user exploration and exploitation within recommendations.
Moreover, he reiterated that human-generated content remains crucial despite the growth of AI-generated materials, as it enriches training data for these models. Vishal proposed that while AI serves crucial functions, notably in serving relevant advertisements, it cannot replace the authentic human conversation that users seek. He contended that by providing a conducive space for meaningful dialogues, Reddit fosters engagement while improving the AI systems that support the platform.
👉 Pročitaj original: MIT Sloan Management Review
