In 2026, significant shifts in the B2C marketing landscape are anticipated, driven primarily by the rise of artificial intelligence. Consumers, media platforms, marketing agencies, and Chief Marketing Officers (CMOs) must adapt to these changes while maintaining a focus on the human aspect of marketing. Forrester outlines four key predictions that emphasize the importance of this balance, suggesting that the success of various stakeholders will depend heavily on their ability to integrate AI effectively while preserving the essential human quotient in their strategies.
The interplay between AI proliferation and consumer behavior will redefine approaches to marketing and advertising, urging firms to rethink their engagement strategies. As technology becomes intertwined with consumer interactions, marketing leaders will need to consider not just implementation of AI technology, but also the ramifications it has on customer relationships and brand reputation. The convergence of these aspects will be crucial for achieving successful outcomes in the evolving landscape of marketing in 2026.
👉 Pročitaj original: Forrester
