Fotocasa has been connecting millions with homes for over a quarter of a century, now focusing on using AI to enhance user experiences in the real estate market. According to Jacob Cañadas, CTO of Fotocasa, continual technological innovation is crucial for adapting to new digital consumption habits and the rise of AI technologies. The company’s strategy incorporates AI-driven tools for personalized searches and data analytics, aiming to streamline the buying, selling, and rental processes.
Current advancements include an AI-assisted search tool innovatively designed for natural language input, allowing users to describe their desired properties intuitively. This sophisticated tool interprets requests and automates traditional filtering methods, leading to increased efficiency and better user satisfaction. Fotocasa’s commitment to continuous improvement in their technology infrastructure involves agile methodologies and advanced data analytics, ensuring a reliable and high-quality service.
Looking ahead, the real estate sector continues to face challenges in consistent technological integration within small to medium agencies and effectively utilizing generated data. As AI and machine learning become more prevalent, ensuring ethical and responsible application is crucial for user privacy and value generation. Fotocasa is dedicated to bridging the technology gap, helping both users and professionals navigate their digital transformations efficiently.
👉 Pročitaj original: CIO Magazine
