Forrester’s forecast anticipates a 4.4% year-over-year growth in US holiday retail sales for 2025, signaling a rebound compared to the previous two years’ performance. This growth is expected to be supported by robust activity both in physical stores and online channels. The projection highlights optimism in consumer spending during the holiday season despite challenging external factors.
A significant concern remains the tariff-related uncertainty, which could affect pricing and supply chain dynamics. Retailers may experience increased costs or disruptions depending on trade policy developments, which could impact profit margins or product availability. Monitoring these factors will be crucial for market participants preparing for the upcoming holiday season.
Overall, the forecast suggests confidence in retail growth while underscoring persistent risks from global trade tensions. Stakeholders should consider these risks when planning strategies to optimize sales performance and manage potential volatility.
👉 Pročitaj original: Forrester
