Source: Forrester
The landscape of B2B marketing and sales is rapidly evolving due to the influence of artificial intelligence and shifts in consumer behavior. As market conditions become more unpredictable, traditional strategies may no longer be effective. B2B leaders must adapt to these changes to maintain trust and relevance.
In 2026, the focus will be on developing innovative strategies that respond to these new dynamics. Companies will need to harness AI tools and analytics to better understand their customers and refine their approaches. This adaptability will be crucial for success in an increasingly complex market environment.
👉 Pročitaj original: Forrester
