Source: Forrester
The integration of AI technology and shifting buying behaviors are significantly impacting marketing approaches in the B2B sector. As organizations face persistent volatility, it is essential for leaders and teams to rethink their strategies and align their practices with these transformations.
In preparation for 2026, B2B marketers, sales teams, and product managers are called to develop trust and transparency in their operations. Understanding the implications of AI adoption and how consumer dynamics are changing will be crucial for devising effective strategies that resonate with clients, ensuring sustained growth and competitiveness in a challenging business landscape.
👉 Pročitaj original: Forrester
