As digital shopping evolves, concepts like agentic commerce and conversational commerce have surfaced as pivotal elements for enhancing user experience. This blog from Forrester highlights how these approaches, particularly when augmented by generative AI, are poised to transform the landscape of online shopping. Businesses that adopt these strategies may leverage personalized, interactive experiences that lead customers through the buying process more effectively.
However, there are risks associated with the integration of such technologies. For instance, privacy concerns may arise about the handling of consumer data, which is essential for creating tailored experiences. Additionally, businesses must ensure that their implementations do not compromise user trust or lead to an overwhelming amount of content that could confuse rather than assist customers. The implications of these changes will likely shape the future of e-commerce, influencing not only how consumers shop but also how companies engage them.
👉 Pročitaj original: Forrester
