India’s digital advertising landscape is poised for explosive growth, heavily supported by mobile technology and connected TV (CTV). Reports indicate that digital advertising will surge to cost shares between mid to high 40% by 2025, indicative of its pivotal role in overall ad spending. The smartphone boom and affordable data costs have made mobile devices central to daily life, catalyzing renewed investments in user acquisition and engagement. The success of digital marketing hinges on the application of data analytics, especially through platforms like the Indian Premier League (IPL), which drives ad investments through intense viewer engagement.
The competitive landscape is evolving as local platforms challenge long-standing global tech giants like Google and Meta in search and social media advertising, respectively. Innovations such as the merger of Disney and Reliance Industries create hybrid models in CTV that enhance profitability. This proves critical in the advertising domain as new players leverage extensive user data to refine targeting strategies. Additionally, as retail media channels emerge as a third major pillar, companies like JioAds further invigorate the market by integrating telecommunications and content delivery to optimize ad performance across devices.
👉 Pročitaj original: CIO Magazine
