Data, AI, and People: A Digital-First Strategy for Customer Service

Source: CIO Magazine

Customer service remains a significant challenge, even as IT departments and businesses attempt to enhance customer experiences. Issues like lengthy support waits and ineffective automation highlight service failures that persist, revealing a major gap between what customers expect and the actual service offered by companies. Research from Gartner indicates that First Contact Resolution (FCR) often falls short, with many organizations not providing the fast and effective service customers anticipate. This suggests that despite vast amounts of customer data available, companies still struggle to leverage it effectively for service improvement. To bridge this gap, IT leaders are encouraged to adopt predictive analytics and improve data-driven decision-making, thereby enabling proactive responses to customer needs. Furthermore, the integration of Agentic AI stands to transform customer service by automating processes and prioritizing urgent requests, significantly reducing customer dissatisfaction. Ultimately, a focus on combining technology with skilled personnel is essential for delivering an exceptional customer experience and navigating the complexities of modern service environments.

👉 Pročitaj original: CIO Magazine