AI Shifts Focus from Hype to Practical Application in Enterprises by 2026

Source: Forrester

As AI technology matures, organizations are expected to move away from hype and emphasize operational AI that delivers tangible benefits. Priorities will include enhanced AI training programs and governance frameworks to ensure responsible and effective AI use. These efforts aim to create reliable AI systems that integrate seamlessly into business processes.

Enterprises will also increase scrutiny on the return on investment (ROI) of AI initiatives, underscoring the need for outcome-based evaluation rather than speculative promise. This pragmatic approach may mitigate risks associated with premature AI deployment, such as wasted resources or ethical issues. By focusing on function over flair, companies can build sustainable AI capabilities that yield long-term competitive advantages.

The predicted trend reflects broader digital transformation goals, where AI supports core operational improvements rather than acting as a standalone novelty. However, challenges remain in balancing innovation with risk management, data governance, and appropriate workforce training to maximize AI’s positive impact.

👉 Pročitaj original: Forrester