Headlines often claim that most AI projects fail, supported by research indicating a gap between high investment and low return. However, the key issue is misdirected focus; AI thrives when applied directly to customer interactions, significantly improving sales, marketing, and service functions. A report shows that 46% of decision-makers plan to deploy AI agents in these areas, emphasizing their vital role in engaging customers effectively.
The shift from back-office automation to frontline customer engagement reveals AI’s capability to boost revenue, enhance customer loyalty, and deliver rapid results for businesses. With 84% of leaders expecting AI to augment human roles rather than replace them, organizations are beginning to see the potential of combining AI with human effort to improve performance. Moreover, effective AI deployment requires a mindset shift from merely automating existing processes to reimagining customer interactions for maximum efficiency and satisfaction.
👉 Pročitaj original: CIO Magazine
