Source: Forrester
Many B2B organizations are eager to harness the power of AI to stimulate growth, but they often neglect their core operational processes. An effective integration of AI requires a solid foundation of well-functioning processes.
Without addressing these broken processes, organizations may find that AI does not solve underlying issues; instead, it amplifies existing problems, leading to suboptimal results. Thus, understanding the importance of refining and optimizing processes is essential for achieving scalable success in the use of AI technology.
👉 Pročitaj original: Forrester
