OpenAI has launched its product spec feed, a structured data model that enables merchants to sell directly in ChatGPT with Instant Checkout. This development comes just four weeks before the critical Black Friday sales period, highlighting the urgency for merchants to adapt. The introduction of this product feed is part of a wider infrastructure supporting agentic commerce protocols, which aim to streamline the shopping experience within AI chat environments.
Merchants now have a unique opportunity to integrate their products into conversational AI, facilitating a smooth purchasing journey for consumers. This innovation is expected to transform how online shopping operates, especially during peak shopping seasons. By leveraging this feed, sellers can enhance visibility and accessibility through AI, potentially boosting sales during the holiday season. As consumers increasingly turn to digital solutions for their shopping needs, such advancements represent a critical step towards integrating commerce with AI technology more effectively.
👉 Pročitaj original: Forrester
