Recent shifts in political climates, particularly in the U.S. and Europe, have made bold corporate activism increasingly risky. Business leaders face significant pressure to retreat from visible commitments to climate and diversity initiatives due to backlash from conservative stakeholders and legislation that threatens legal action against progressive statements. In response to this environment, the article highlights the importance of adopting a quiet approach to activism. This involves engaging in progressive initiatives without drawing attention or risking backlash, a strategy some firms are already implementing to protect their values and interests.
Five strategies for quiet corporate activism are introduced: choosing battles wisely, reframing narratives, building internal support, tapping into informal alliances, and embedding values into everyday operations. For instance, companies might shift the language surrounding DEI efforts to align with broader business principles, thus reducing the risk of public controversy. Moreover, internal engagement through initiatives like employee-led sustainability projects can keep momentum while managing external pressures. Ultimately, the article argues for the necessity of patience and perseverance in sustaining corporate social commitments against a backdrop of evolving political and social landscapes.
👉 Pročitaj original: MIT Sloan Management Review
