The recent B2B Summit EMEA hosted by Forrester brought together a diverse group of leaders from marketing, sales, product, and demand sectors. Attendees focused on actively confronting the rapid changes affecting their industries, particularly the influence of generative AI and shifting buyer expectations. The summit provided valuable insights into the rise of dynamic buying networks, which are transforming how businesses engage with customers and manage sales processes.
This event was designed to empower professionals to navigate the challenges posed by these developments effectively. The frameworks presented during the summit aimed to equip attendees with the clarity and strategies needed to thrive in a fast-evolving landscape. By addressing current trends and sharing best practices, the summit enabled leaders to leave with actionable insights, fostering a proactive approach in their respective fields and ensuring they remain competitive in an ever-changing market.
👉 Pročitaj original: Forrester
