Forrester’s Marketing Survey for 2025 reveals significant differences between leading and lagging B2B marketers. The survey gathered insights from 1,060 marketing decision-makers, yielding valuable data on best practices employed by successful marketers. Leading marketers consistently adopt twelve essential strategies that set them apart, focusing on elements such as cross-functional collaboration and customer-centric approaches. This divide suggests that organizations need to evaluate their marketing practices to remain competitive in the evolving landscape.
The identification of ‘leading marketers’ illustrates how particular strategies can lead to superior performance in B2B marketing. The focus on collaboration among different functional areas indicates the importance of unified efforts and alignment on marketing goals. Furthermore, the emphasis on customer-centric strategies demonstrates the shift towards prioritizing customer experience in marketing efforts. These insights provide a framework for organizations looking to improve their marketing effectiveness by adopting proven practices.
👉 Pročitaj original: Forrester
