Yamamoto explains his mission as CAIO involves identifying AI usage methods that align with corporate capabilities, advising AI providers, and supporting company-wide AI adoption. He introduces the “AI Native Twin” organization aimed at standardizing AI implementations across the company. Consequently, they cover all aspects of AI strategies, tactics, and combat, adjusting as needed. The CAIO role, though rare in Japan, signifies a push toward integrating AI deeply into business processes for enhanced efficiency and value creation.
Dentsu Digital is progressively implementing AI in three areas: creative advertising, marketing planning, and experience design. In creative production, their “∞AI Ads” significantly improved advertising effectiveness, showcasing AI’s collaborative potential with human creativity. Additionally, AI’s role in research and operational planning is evolving, introducing complex reasoning processes that enhance marketing strategies. Yamamoto foresees significant developments in utilizing AI to create new consumer experiences, indicating a strong trajectory for AI’s evolution in digital marketing.
👉 Pročitaj original: CIO Magazine
