Clients frequently inquire about the best practices for consumer personalization. However, the term ‘personalization’ can vary greatly across different organizations, indicating diverse interpretations and applications. It is critical to recognize that personalization is a multifaceted concept that requires specific qualifiers such as personalization initiatives, personalization programs, and personalized interactions to ensure clarity in communication.
Forrester defines personalization as the use of tailored tactics to enhance consumer experiences. Organizations must be cautious in their approach to personalization, as failing to adopt a clear strategy could lead to inconsistent customer experiences and lost opportunities. As businesses strive to implement effective personalization models, understanding the various dimensions of personalization and their implications will be pivotal to success.
👉 Pročitaj original: Forrester
